Questionnaire / Target audience research

Hey,

Today we set up a questionnaire on survey monkey and posted it on Facebook for ur friends and family to respond. This was a good in helping us with our research and ultimately helped us choose our title for the thriller movies and also helped us settle debates on our ideas on what would work and what would not. In total we had 34 responses which was more than we thought we would have had.

Here are the questions and how they were answered: 

Question 1:
What gender are you?

Dark Blue - female - 97% (33)
Light blue - 3% (1)

Question 2:
How old are you?

Dark blue - Under 16 - 3% (1)
Light blue - 16 to 20 - 59% (20)
Light green - 21 to 30 - 9% (3)
Dark green - 31 to 40 - 9% (3)
Grey - 40+ - 21% (7)

Question 3: 

What movie genre is your favourite from this list?  

Dark blue - comedy - 28% (9)
Light blue - romantic - 19% (6)
Light green - thriller - 12% (4)
Dark green - horror - 19% (6)
Grey - action - 19% (6)

Teal - drama - 3% (1)

(Other)

We got a response of Rom-com and Historical.

Question 4:

How often do you watch thriller movies in a year? 

Dark blue - Never - 12% (4)

Light blue - 1 to 3 times a year - 18% (6)

Light green - 4 to 6 times a year - 24% (8)

Dark green - 7 to 9 times a year - 18% (6)
Grey - 10 + times a year - 29% (10)

Question 5:

What is your favourite thing about thriller movies?

Dark blue - explosions - 3% (1)
Light blue - chase scenes - 6% (2)
White - A death - 0% (0)
Green -  plot twists - 53% (18)
Light grey - Flashbacks + flash forwards - 9% (3)
White - fight scenes - 0% (0)
Light teal - all of the above -  18% (6)
Dark grey - none of the above - 12% (4)
Other - 6% (2)

Question 6:

Which of the following titles of movies appeals to you the most?

Dark blue - Stolen - 18% (6)

light Blue - Ransom - 18% (6)

Light green - 24 Hours left - 32% (11) 

Dark green - The Harrison Family - 21% (7)

Light Grey - Family kidnapped - 12% (4) 

Question 7:

What do you expect to see in the opening of  a thriller movie?

Dark blue- A death - 38% (12)
Light blue - Flashbacks - 31% (10)
Light green - A kidnapping - 16% (5)
Dark green - A fight - 16% (5)
White - A Robbery - 0% (0)
Other - 6% (2)

Question 8:

What is your favourite thriller movie on this list?

Dark blue - Gone girl - 18% (6)
Light blue - The butterfly effect - 3% (1)
Light green - The woman in Black - 21% (7)
Dark green - Shutter Island - 6% (2)
Light  grey - The girl on the train - 29% (10)
Teal - Taken - 24% (8)

Question 9:

What soundtrack do you like in a thriller?

Dark blue - Starts slow/quiet and builds up - 53% (18)
Light blue - loud/fast and then quiet/slow - 3% (1)
Light green - Slow and then music is loud in certain places - 41% (14)
Dark green - Other - 3% (1)
The person who said other said:
"The music should not overpower the words, its awful and makes it difficult to watch the film."

Question 10:

What actors/actresses would you expect to see in a thriller?

Dark blue - Matt Damon - 39% (13)

Light blue - Daniel Radcliffe - 15% (5)

Light green - Emma Roberts - 27% (9)

Dark green - Katie Holmes - 3% (1)

Grey - Other - 15% (5)

This questionnaire helped us a lot, it helped us chose our thriller title because it got the majority of the votes (24 Hours left) as well as help us adjust our story slightly to fit our target audience which will be crossing into two of our age groups. We chose the age range 18-25 as the groups 16-20 and 21-30 had the most amount of people and 18-25 is the age that most people watch thriller movies, who go out with friends and who this movie is aimed at because of the characters that are in it and the story. 

It also made us be very cautious with the music and we made sure when editing we didn't drown out any of the dialogue between actors.