Hey,
Question 5;
How did you attract/address your audience?
We would distribute our movie to local cinemas, that are big named cinemas for example odeon and cineworld, this way we can get the most customers as these cinemas are highly visited, especially visited by our target audience (18-25 year olds).
Secondly we will advertise our movie using the power of social media. We have decided this because our target audience is 18-25. This age group uses social media on a large scale and regularly. This way we will reach a larger audience and we can not only promote our movie for free on social media by making film accounts but we can also pay companies such as Facebook and Instagram to have adverts of our movie on the specific persons timeline (they will be targeted by age group). Users can share, like or comment on a post which will go on their timeline and ultimately spread the word about the movie for free. We could also use youtube by having the movie beginning, a clip or trailer of the movie before a video. This way the person has to watch the video and they could possibly be intrigued by the movie. I researched movies that I personally saw advertise on Facebook and from my own knowledge and research the movies did extremely well in the box office and I know in my case I wouldn't have known about half the movies I saw advertised if they haven't had been advertised on social media. This is why social media is a great way to advertise a new film release especially when targeted at young adults.
Additionally we would make our trailer as intriguing as possible, so that our target audience would be interested in watching the movie as this would be the only way to get an audience to go out and watch a movie. We would advertise on platforms that this age group typically use and place posters, billboards etc of the movie poster at places that this age group frequents at.
Question 5;
How did you attract/address your audience?
We would distribute our movie to local cinemas, that are big named cinemas for example odeon and cineworld, this way we can get the most customers as these cinemas are highly visited, especially visited by our target audience (18-25 year olds).
Secondly we will advertise our movie using the power of social media. We have decided this because our target audience is 18-25. This age group uses social media on a large scale and regularly. This way we will reach a larger audience and we can not only promote our movie for free on social media by making film accounts but we can also pay companies such as Facebook and Instagram to have adverts of our movie on the specific persons timeline (they will be targeted by age group). Users can share, like or comment on a post which will go on their timeline and ultimately spread the word about the movie for free. We could also use youtube by having the movie beginning, a clip or trailer of the movie before a video. This way the person has to watch the video and they could possibly be intrigued by the movie. I researched movies that I personally saw advertise on Facebook and from my own knowledge and research the movies did extremely well in the box office and I know in my case I wouldn't have known about half the movies I saw advertised if they haven't had been advertised on social media. This is why social media is a great way to advertise a new film release especially when targeted at young adults.
Additionally we would make our trailer as intriguing as possible, so that our target audience would be interested in watching the movie as this would be the only way to get an audience to go out and watch a movie. We would advertise on platforms that this age group typically use and place posters, billboards etc of the movie poster at places that this age group frequents at.
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